---
title: "Your choices, not an algorithm: the principles behind BOSLA AI"
description: "Five principles we hold ourselves to — from 'you can always see your rules' to 'we don't sell attention'."
url: https://boslaai.co/blog/your-choices-not-an-algorithm
language: en
---

# Your choices, not an algorithm: the principles behind BOSLA AI

> Five principles we hold ourselves to — from 'you can always see your rules' to 'we don't sell attention'.

_The BOSLA AI team · 2026-10-14_

It's easy to say "we put users first". So here are the specific principles BOSLA AI is being built around, written down so you can hold us to them.

## 1. Your rules are always visible

Anything that shapes what you see is something you set and can read back. No invisible scoring, no "because you watched…" guesses you can't inspect.

## 2. Reduce, don't trap

The goal is less of what you didn't ask for — not more time in the app. We'll never measure success by how long you stay.

## 3. Change your mind freely

Preferences are not a commitment. Edit them, pause them, delete them. Your direction today doesn't have to be your direction next month.

## 4. Minimal data, clearly explained

We ask for what a feature needs and explain why, in plain language. Creating an account, for example, asks only for a username and an email address, and we send product updates only if you switch them on.

## 5. We don't sell attention

BOSLA AI's job is to protect your attention, so it can't also be the product being sold. That's a design constraint, not a slogan.

We're early, and we'll get things wrong. When we do, these principles are how we'll decide what to fix first. If that sounds like something you want to be part of, [create a free account](https://boslaai.co/sign-up) and try BOSLA AI, free in beta.